Mitsubishi Outlander PHEV Demonstrates Strong Sales Growth in North America

December 31 2023,

The Mitsubishi Outlander PHEV, a plug-in hybrid electric vehicle, has been on a remarkable sales trajectory since the introduction of its second generation a year ago. Both in the United States and Canada, this model has consistently broken sales records, illustrating a robust market acceptance of its hybrid technology.

In the United States, Mitsubishi Motors North America reported a significant increase in sales during the third quarter of 2023. The total sales for this period reached 22,196 units, marking a 32% rise compared to the previous year. Throughout 2023, Mitsubishi's cumulative sales in the U.S. totaled 67,736 vehicles, a 4.1% increase from the preceding year. These figures reflect a positive trend in consumer preference for Mitsubishi's vehicle offerings, particularly the Outlander PHEV.

The Outlander PHEV has been a key driver of these results. In the third quarter of 2023, Mitsubishi sold 1,887 units of the Outlander PHEV in the U.S., accounting for 8.5% of the brand's total sales. This percentage includes sales of other Mitsubishi models like the Eclipse Cross, RVR, the regular Outlander, and the Mirage.

The Canadian market, despite being significantly smaller than that of the U.S., has shown even more impressive results for the Outlander PHEV. During the same July to September period, Mitsubishi sold 2,791 units of the Outlander PHEV in Canada. From the beginning of the year until September, the total sales in Canada reached 7,474 units. These numbers are particularly striking given the overall market size, with the Outlander PHEV comprising 28% of Mitsubishi's total vehicle sales in Canada (7,474 out of 27,135).

In contrast, the Outlander PHEV made up 7.5% of Mitsubishi's total vehicle sales in the U.S. for the year 2023. However, this still represents a significant portion of the market share. The sales figures for the first nine months of 2023 showed a 68% increase compared to the same period in 2022, indicating a growing demand for the Outlander PHEV in both countries.

The consistent sales growth of the Mitsubishi Outlander PHEV in North America is a clear indicator of the vehicle's market appeal. This trend is not only a testament to the vehicle's features and performance but also signifies the increasing consumer interest in plug-in hybrid vehicles.

In conclusion, the Mitsubishi Outlander PHEV has demonstrated significant sales growth in North America. With its increasing popularity in both the United States and Canada, the Outlander PHEV has become a notable contributor to Mitsubishi's overall sales figures. This growth trend is expected to continue, reflecting the vehicle's strong market presence and consumer appeal in the hybrid vehicle segment.

Mitsubishi Outlander PHEV Demonstrates Strong Sales Growth in North America

Mitsubishi’s 2025 Lineup: What’s New and Exciting?

Value and Practicality : Advantages of the 2024 Mitsubishi Outlander Over the Honda CR-V